Side by side shot of a woman drinking coffee on a storyboard, then in real life during the shoot. Illustration of a truck being loaded with social media like buttons surrounding the image. This was created by Current360 to accompany our blog about shooting commercials during a pandemic.

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea […]

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