While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message in front of highly targeted audiences through paid social ads. On June 24th I had the honor of presenting the following to the Advertising Federation of Louisville during a Lunch …
Targeted Advertising: Using Social Insights To Fine Tune Ads Read More »
Thank-you notes were a common courtesy when I was growing up. I wrote a note when someone did something nice for me or gave me a gift. My mother would pester me until I checked it off her list. Today, she still let’s me know if I haven’t thanked her appropriately with a handwritten note. …
When the Louisville City FC team was announced last week, their logo was met with anything but enthusiasm by the local design community. To me, it looked thrown together and had the feel of “hey, I’ve got a nephew that knows how to design logos on his computer.” I’m sure many of us have heard …
Logo Redesign: Louisville City FC's new logo gets a red card Read More »
Inc. Magazine’s 2014 Grow Your Company Conference had a wide variety of speakers, discussions and workshops focusing on topics right out of the Inc. Magazine Table of Contents – Launch, Lead, Innovate, Build. Though each discussion throughout the conference was relevant, useful and interesting, one in particular struck a chord with our team members across …
The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age is just as much about stats as it is about the game itself, we decided to conduct a little social data research to see how …
Hourly rates for the various services an agency provides have long been a sticking point for me. Hourly rates can create such a shell game; I just don’t understand why otherwise savvy clients want to get so granular with billing. Those conversations usually go something like this: Client: What’s your hourly rate for copywriting? Me: …
This weekend marked my 14th year as a Current360 employee. Fourteen years. I had to let that sink in for a bit. Bill Clinton was still president for a few more months, you could still take pocket knives on airplanes and Apple shares were trading in the 80s (FYI – today it opened at 633.00 a …
