Targeted Advertising: Using Social Insights To Fine Tune Ads

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While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message in front of highly targeted audiences through paid social ads. On June 24th I had the honor of presenting the following to the Advertising Federation of Louisville during a Lunch & Learn.

In Using Social Insights To Fine Tune Your Advertising, we discussed how social media can be used to gain consumer insights and how those insights can be used to create targeted advertising. We walked through the latest options presented via paid social advertising on Facebook, Twitter, LinkedIn and discussed targeting according to demographics, social connections, interests and habits on desktop and mobile devices.

Unfortunately (or fortunately…) I couldn’t squeeze my cheesy jokes, social ad stories, and detailed explanations onto SlideShare. That being said, if you’d like to discuss further, feel free to reach out to me in the comments below or shoot us a message!

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