Is this simply an event for retailers to sell stuff that looks O so appealing passing it in the aisle, and when will a bargain like this ever come along again? Well, it began in the South, and it actually had nothing to do with marketing… Not yet. Christmas in July began 86 years ago […]
Holding a pencil doesn’t make someone a writer; nor does holding a paintbrush make them an artist. – Rick Schardein Technology has made the creation of video and motion graphics accessible to anyone with a few gigs of storage, but it hasn’t made everyone a filmmaker. You might not be able to tell from my fresh
37 Years of video experience in 630 words or less Read More »
I was in the office a few weekends ago, catching up on correspondence and cleaning up from the cyclone that must have whipped across my desk during the week. Always up for learning something new, I was poking around the Internet and landed on a learning site, General Assembly. GA offered me Dash, which promised I would
Lifelong Learning at C360 Read More »
I’ve been fortunate to be part of this company—we now call Current360—for more than half my life. In early 1986, 18 months into these 30 years, I came here to be a copywriter. Writing ads and producing commercials for all of our (one) broadcast clients was what I wanted to do since early in college.
30 years…and what's to come. Read More »
Hourly rates for the various services an agency provides have long been a sticking point for me. Hourly rates can create such a shell game; I just don’t understand why otherwise savvy clients want to get so granular with billing. Those conversations usually go something like this: Client: What’s your hourly rate for copywriting? Me:
The Myth of Hourly Rates Read More »
Each year for the past 7, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick is going to kick things off (see what I did there?) with a look at the first quarter. Overall, I thought last night’s cavalcade of
Hyperbole 2014: Super Bowl 1st Quarter – Cavalcade of Creativity Read More »
Each year for the past 5 (give or take) years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick has graciously broken down the first quarter for us here. OK, if I put a client in the Super Bowl, I’d
It's the 2013 Hyperbole! Bring on the 1Q ads! Read More »
Like many years, 2011 was a mixed bag for us at CurrentMarketing. Without any doubt, all of our “ups” far outnumbered our “downs.” But no matter how many “ups” we celebrated this year, they could never offset the cumulative weight of our “downs,” due to one devastating tragedy. We kicked off the year in great
Before departing yesterday afternoon, each of the bulbs here at CM was asked “what are you grateful for today?” I love these kinds of questions because, as you can imagine with this group, the answers can be amusing, obtuse, arresting, thought-provoking and sometimes all of the above. Here’s what I heard back: That we’re getting
I think we have a pretty bright bunch of people here at CurrentMarketing. So it was amusing yesterday when I whacked myself on the side of the head saying “why didn’t we think of this sooner?” In addition to the clients who allow us to do great work, the culture here at CM is one
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
