Month: February 2009

Hyperbole Year II: 3rd quarter, was that John Elway or a Clydesdale?

For me, the third quarter ads were a hit-and-miss bunch this year. Coming off the Springsteen half time show, I was in a great mood and my wager (for entertainment purposes only) was still in play, so maybe that was why the “Heroes” spot featuring NFL stars played so well in my mind, even though …

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Hyperbole Year II: 2nd quarter, chock full of Fake Punts

Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.