It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them.
Did the advertisers just give up and go back to old stuff or what? It seems like every commercial was a replay I had already seen, or was just a rehash of what we’ve already seen from their brands. There seemed to be only a few highlights worth mentioning and like Katy I’m going to break mine down into 3 categories: The Good, The Bad, and The Ugly.
Definitely my favorite was Alec Baldwin’s Hulu commercial. Equal parts funny and creepy, it made me finally want to go check out Hulu.com. Sure, I’m an internet nerd, but I’ve never had a reason to go by Hulu beyond its initial launch. Definitely going to check it out now. Hulu is an evil plot to destroy the world — I should probably keep my eye on it.
And of course the clear awesomeness of Miller High Life’s now famous “1 second commercial” early in the quarter. Pure genius.
Cash 4 Gold ads are always bad, but bringing MC Hammer into this was a kick in my junk. I don’t own much gold (it is tacky), but what little we do have at home I think I’m going to hide it from the likes of him. And who is Ed McMahon and when did he become a TV Personality? Nick, you’re old, do you recognize him?
The MacGruber Pepsi commercial was funny, but they’ve done it before and it wasn’t exactly as charming as it was the first time. Bonus points for Pepsuber though, I don’t remember that from the first MacGruber commercial.
I’m not sure if anyone else noticed, but there seemed to be a ton of local commercials running. And by far the scariest, ugliest, down-right most embarassing-uh-est was Darryl Issacs’s “Hero” ad. Hope he doesn’t sue me for that.
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching