Hyperbole Year II: 4th Quarter Wraps Up with lots of Ugly

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It may just be that I was tired.  It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?).  Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them.
Did the advertisers just give up and go back to old stuff or what?  It seems like every commercial was a replay I had already seen, or was just a rehash of what we’ve already seen from their brands.  There seemed to be only a few highlights worth mentioning and like Katy I’m going to break mine down into 3 categories:  The Good, The Bad, and The Ugly.
The Good
Definitely my favorite was Alec Baldwin’s Hulu commercial.  Equal parts funny and creepy, it made me finally want to go check out Hulu.com.  Sure, I’m an internet nerd, but I’ve never had a reason to go by Hulu beyond its initial launch.  Definitely going to check it out now.  Hulu is an evil plot to destroy the world — I should probably keep my eye on it.
And of course the clear awesomeness of Miller High Life’s now famous “1 second commercial” early in the quarter.  Pure genius.
The Bad
Cash 4 Gold ads are always bad, but bringing MC Hammer into this was a kick in my junk.  I don’t own much gold (it is tacky), but what little we do have at home I think I’m going to hide it from the likes of him.  And who is Ed McMahon and when did he become a TV Personality?  Nick, you’re old, do you recognize him?
The MacGruber Pepsi commercial was funny, but they’ve done it before and it wasn’t exactly as charming as it was the first time.  Bonus points for Pepsuber though, I don’t remember that from the first MacGruber commercial.
The Ugly
I’m not sure if anyone else noticed, but there seemed to be a ton of local commercials running.  And by far the scariest, ugliest, down-right most embarassing-uh-est was Darryl Issacs’s “Hero” ad.  Hope he doesn’t sue me for that.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.