Believe it or not, I completely missed this year’s Super Bowl. Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week. And I just wasn’t in the mood to venture out on a winter night, not having a dog in that fight. (See, Dennis, it DOES sometimes pay to be a Cleveland Browns fan!) So I looked at SB commercials online, at the office (after hours, of course) on Monday. But ain’t that kinda the way our world is going?
I’m kinda glad I missed it all because there just wasn’t a lot a lot of great marketing in the first quarter. I can’t get all that excited about movie trailers (three in first quarter alone) since they just take great lines out of context and splice together thirty or forty-five seconds-worth of fun. I thought the Audi Transporter and Toyota Venza spots looked like some frustrated filmmakers were stuck on Madison Avenue. Talk about over-produced. Oh, and I own and Audi, so please to preach to me about reliability…I know better.
Pepsi’s Forever Young put a lump in my throat. I have an a strong affinity for that song and for Dylan. Unfortunately for the sponsor, I don’t drink Pepsi, but if I did, I’d feel better about my choice. As it is, I’ll just thank Pepsi for the warm tingles it gave me on a cold night.
The highlight for me was the Doritos Bus spot. FINALLY. A commercial that went beyond trying to make me feel good about identifying with a brand. Doritos showed some product features, benefits (albeit hyperbolic benefits) and even rock-solid demonstration! It made me want to buy the product.
I can’t turn it over to Katy without asking GoDaddy.com: “You’re joking, right? Please say you’re joking.” The only thing worse was the online continuation. There’s five minutes of my life I’ll never get back! I choose not to link to that spot. If you haven’t seen it, it’s not worth your time.
Now, to Katy Miller on the virtual Steelers’ sideline….
In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These