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Hyperbole Year II: First quarter brand blahs

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Believe it or not, I completely missed this year’s Super Bowl.  Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week.  And I just wasn’t in the mood to venture out on a winter night, not having a dog in that fight.  (See, Dennis, it DOES sometimes pay to be a Cleveland Browns fan!)  So I looked at SB commercials online, at the office (after hours, of course) on Monday.  But ain’t that kinda the way our world is going?
I’m kinda glad I missed it all because there just wasn’t a lot a lot of great marketing in the first quarter.  I can’t get all that excited about movie trailers (three in first quarter alone) since they just take great lines out of context and splice together thirty or forty-five seconds-worth of fun.  I thought the Audi Transporter and Toyota Venza spots looked like some frustrated filmmakers were stuck on Madison Avenue.  Talk about over-produced. Oh, and I own and Audi, so please to preach to me about reliability…I know better.
Pepsi’s Forever Young  put a lump in my throat.  I have an a strong affinity for that song and for Dylan.  Unfortunately for the sponsor,  I don’t drink Pepsi, but if I did, I’d feel better about my choice.  As it is, I’ll just thank Pepsi for the warm tingles it gave me on a cold night.
The highlight for me was the Doritos Bus spot.   FINALLY.  A commercial that went beyond trying to make me feel good about identifying with a brand.  Doritos showed some product features, benefits (albeit hyperbolic benefits) and even rock-solid demonstration!  It made me want to buy the product.
I can’t turn it over to Katy without asking “You’re joking, right?  Please say you’re joking.”  The only thing worse was the online continuation.  There’s five minutes of my life I’ll never get back!  I choose not to link to that spot.  If you haven’t seen it, it’s not worth your time.
Now, to Katy Miller on the virtual Steelers’ sideline….

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more