Hyperbole Year II: First quarter brand blahs

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Believe it or not, I completely missed this year’s Super Bowl.  Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week.  And I just wasn’t in the mood to venture out on a winter night, not having a dog in that fight.  (See, Dennis, it DOES sometimes pay to be a Cleveland Browns fan!)  So I looked at SB commercials online, at the office (after hours, of course) on Monday.  But ain’t that kinda the way our world is going?
I’m kinda glad I missed it all because there just wasn’t a lot a lot of great marketing in the first quarter.  I can’t get all that excited about movie trailers (three in first quarter alone) since they just take great lines out of context and splice together thirty or forty-five seconds-worth of fun.  I thought the Audi Transporter and Toyota Venza spots looked like some frustrated filmmakers were stuck on Madison Avenue.  Talk about over-produced. Oh, and I own and Audi, so please to preach to me about reliability…I know better.
Pepsi’s Forever Young  put a lump in my throat.  I have an a strong affinity for that song and for Dylan.  Unfortunately for the sponsor,  I don’t drink Pepsi, but if I did, I’d feel better about my choice.  As it is, I’ll just thank Pepsi for the warm tingles it gave me on a cold night.
The highlight for me was the Doritos Bus spot.   FINALLY.  A commercial that went beyond trying to make me feel good about identifying with a brand.  Doritos showed some product features, benefits (albeit hyperbolic benefits) and even rock-solid demonstration!  It made me want to buy the product.
I can’t turn it over to Katy without asking GoDaddy.com: “You’re joking, right?  Please say you’re joking.”  The only thing worse was the online continuation.  There’s five minutes of my life I’ll never get back!  I choose not to link to that spot.  If you haven’t seen it, it’s not worth your time.
Now, to Katy Miller on the virtual Steelers’ sideline….

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.