Technology

IP Targeting and Geotargeting

IP Targeting and Geotargeting. What’s the Difference?

Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …

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What Services Should Your Digital Marketing Agency Offer?

Digital marketing has become the most effective and efficient means to identify and persuade potential consumers of goods and services today. That’s why digital ad spending is predicted to reach $375 billion by 2021. Companies must do all they can to stay competitive, especially since they’re competing with the entire world now. Since you’re likely …

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Current360 - Digital Agency Checklist

Your Checklist for Transitioning to a New Digital Agency

Whether you’re dissatisfied with the current performance of your digital marketing results, or you’re considering a new direction for your company and need fresh visionaries on the project, many marketers find themselves transitioning to a new digital agency today. It’s prudent to shop for the best fit in digital strategists, which is why we prepared …

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Find Your Power

Our front end developer, Cynthia Gorsick recently ventured into the world of Women In Digital. Read on to learn more about her experience… I should have known I was in for an empowering experience when I saw the Women in Digital headline “Find Your Power.” I went to my first local meet-up simply looking for …

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marketing advertising print design web

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you …

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current360

When It Comes to Web, One Size Does Not Fit All

As the years have progressed, and more and more options in the development of websites have come to be, the options that are available to advertisers when it comes to websites have grown substantially. From simple brochure websites to custom applications to robust e-commerce platforms, there are tons of options available at various price levels. …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.