Technology

is-tik-tok-worth-it 2

Is Advertising on TikTok Worth It?

Business, Creative, Ethics, Marketing, Media, Technology /

For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?

Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.

So, is TikTok still worth the advertising investment?

Is Advertising on TikTok Worth It? Read More »

data privatiziation vs personalization

Data Privacy vs. Personalization – Finding the Balance

Leave a Comment / Business, Ethics, Marketing, Media, Technology /

Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data to craft highly targeted campaigns. Still, rising concerns, plus regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are changing the game. So, how

Data Privacy vs. Personalization – Finding the Balance Read More »

Paper dolls on a green background. Two of them are talking to each other in word bubbles over the top of the doll between them. One bubble has the Current360 logo, the other bubble has a checkmark in it.

Cutting out the media middleman.

Leave a Comment / Branding, Business, Marketing, Media, Technology /

Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving

Cutting out the media middleman. Read More »

Contact Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
I am not a robot
Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Contact
Facebook Twitter Linkedin Instagram

Work

About

Blog

Contact

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more
Contact
Facebook Twitter Linkedin Instagram