Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving …
Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles, Tweets, everyone had an opinion on which commercials they liked, which ones fell flat, and which of them left us scratching our heads. But I promise this blog isn’t like …
Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way to explain something we all know. It’s common sense. You don’t start talking about features and benefits up front, and you don’t ask people to buy something without first giving …
As a copywriter, I’ve been a little worried that AI is gunning for my job. So, I’ve decided to make it (AI) look bad in front of management. It’s a preemptive strategy that I’ve rarely used on humans (only the worst kinds), but I have no remorse in doing this to a freaking soulless algorithm. …
Google My Business (GMB) is a free service from Google that increases visibility for your business by appearing in Google Local Pack Listings and Google Maps and opens the doors for insights and customer reviews. Not only do 93% of people consider reviews in their purchase decisions, the reviews will affect your local SEO. Improve …
Why Google My Business is a Must for Small Businesses Read More »
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …
IP Targeting and Geotargeting. What’s the Difference? Read More »
In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple hats. We like to bring in crews of people who are focused on one aspect of the production and can apply their talent singularly to the task at hand, but …
Digital marketing has become the most effective and efficient means to identify and persuade potential consumers of goods and services today. That’s why digital ad spending is predicted to reach $375 billion by 2021. Companies must do all they can to stay competitive, especially since they’re competing with the entire world now. Since you’re likely …
What Services Should Your Digital Marketing Agency Offer? Read More »
Whether you’re dissatisfied with the current performance of your digital marketing results, or you’re considering a new direction for your company and need fresh visionaries on the project, many marketers find themselves transitioning to a new digital agency today. It’s prudent to shop for the best fit in digital strategists, which is why we prepared …
Your Checklist for Transitioning to a New Digital Agency Read More »
Our front end developer, Cynthia Gorsick recently ventured into the world of Women In Digital. Read on to learn more about her experience… I should have known I was in for an empowering experience when I saw the Women in Digital headline “Find Your Power.” I went to my first local meet-up simply looking for …
