What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you […]
Marketing Trends To Watch For In 2017 Read More »
Poke-Mania Pokemon Go has quickly become the darling of the app and social world. In less than five hours after its launch, it jumped to the top of download charts in the US. Countless stories have come out about the craze, and it’s most likely to be 2016’s tech phenom of the year. My social
DO YOU REALLY NEED AN APP? Short answer: Maybe. But one thing is for sure. In the wake of Google’s Mobilegeddon, you absolutely have to have a responsive site optimized for mobile. That is non-negotiable. If you haven’t updated your site to meet those requirements yet, stop reading this right now and take care of
DO YOU REALLY NEED AN APP? Read More »
The Internet isn’t Field Of Dreams. If you build it, they still may not come. The digital arena is composed of lots of moving parts and, as a marketer, you should do your due diligence and make sure all those parts are talking to each other. There are a few questions you should ask yourself
Understanding The Digital Ecosystem Read More »
As the years have progressed, and more and more options in the development of websites have come to be, the options that are available to advertisers when it comes to websites have grown substantially. From simple brochure websites to custom applications to robust e-commerce platforms, there are tons of options available at various price levels.
When It Comes to Web, One Size Does Not Fit All Read More »
Project Objective: Enhance the existing brochure site to a responsive online marketing tool to promote the Max-Strum product and drive sales leads in 2 target markets: Production Livestock owners Show Livestock owners The Existing Site: Insight: Production Livestock and Show Livestock target users have distinctive demographics and psychographics. Additionally, each user is also looking for
Information Architecture’s Role in Website Projects Read More »
According to Google, 91% of people use their phone while in the middle of a task. What does that say about us as consumers? It says mainly two things: 1) We have more internet-ready phones and 2) When we want information, we want it now. Companies like Google, Bing and Yahoo! are well aware of
Search Advertising: Don’t Just Win the Auction Read More »
Our digital team has extensive experience in all facets of website development. And, over the past decade and a half, we have worked to streamline our process in order to achieve the best possible results. Here are three tips that we’ve learned over that time that can improve the effectiveness of your website. 1. Help
3 tips for building a better website Read More »
While attending a recent Louisville UX meetup, I was lucky enough to demo Google Glass, Google Cardboard (a virtual reality device), various smart watches, as well as take a sneak peek at an app being developed for the yet to be released Apple Watch. My biggest takeaway? Your device’s feature-set had better be need-based and
Need > Neat: The UX of Wearables Read More »
One thing that good SEO practices and livestock care have in common is that response time is critical to the success of both. While this comparison may seem like a stretch, I found a few similarities during a recent website project. Max-Strum bovine colostrum supports muscle health, weight gain, intestinal health and greater endurance in
The most underappreciated component of success Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
