Doing Good by Doing Good

Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we

What Do Clients Want From Their Advertising Agency?

As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few

Lifelong Learning at C360

I was in the office a few weekends ago, catching up on correspondence and cleaning up from the cyclone that must have whipped across my desk during the week. Always

Twenty years…and looking forward.

For almost 20 years, I have had the pleasure of being a team member at Current360. (I can’t believe it’s been that long!) When I came on in 1995, we

30 years…and what’s to come.

I’ve been fortunate to be part of this company—we now call Current360—for more than half my life.  In early 1986, 18 months into these 30 years, I came here to

30 Years of Marketing at Current360

Wow has it really been 30 years? I celebrated 20 years with Current this year, and it has flown by. I guess I‘ve been having too much fun! When I

My first job in advertising — 17 years later

I have been fortunate enough to be a part of the Current360 crew for nearly 17 years. When I first started—fresh out of school—there were 10 employees, and I was

A Quick Glance in the Rear View Mirror

Friday, August 22 marks the official 30th anniversary for the advertising agency now known as Current360. And it’s been an amazing ride. However, the seed for Current was actually planted

CurrentEmojis: Emojis IRL

Emojis—those little ideograms sent in electronic messages around the world—are quickly becoming very popular in the United States. Why are they so popular? Primarily because emojis allow us to digitally

Do we say “Thank you” enough?

Thank-you notes were a common courtesy when I was growing up. I wrote a note when someone did something nice for me or gave me a gift. My mother would

14 Songs for 14 Years

This weekend marked my 14th year as a Current360 employee. Fourteen years. I had to let that sink in for a bit. Bill Clinton was still president for a few more

Boundaries for Leaders

“Boundaries for Leaders” caught my eye in the bookstore. I’m always looking for tidbits of information on how to best lead and influence our culture, then share it  with the

Fridays at C360

There is always a level of excitement around C360 on Fridays. You would think everyone would be exhausted from the 4 days prior and the incredible pace we keep. One

Fall at Bakery Square

  Things are beautiful here at Bakery Square. Happy yellow Mums and bright new umbrellas brighten the courtyard. The harvest moon has past and the season is shifting into Fall.

20 Questions with the New Guy: Nick Ising

  In the last few months, we’ve hired quite a few people (and promoted a few too) so I thought a quick game of 20 Questions would be a good

Knee Deep in the Current: Current Blues

  Have you ever had one of those weeks? The one that just gives you a head ache every day and makes it hard to slap a smile on your

Now Playing in the Studio: Name Game Music Playlist

  When I first started at Current Marketing, we used to have something called “Drinks on the Veranda.” It was an informal thing at first. Clients and vendors would stop

Knee Deep in the Current: Diary of an Intern, Pt. 1

  I don’t know if nervous is the right word to describe my feelings towards starting my internship with Current360. Nervous is not a word I usually use to describe

Traffic Audits can Keep the Peace at a Busy Agency

Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager. As our agency’s responsibilities grew, we needed to shift accounts to help equalize