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What Do Clients Want From Their Advertising Agency?

As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few

Lifelong Learning at C360

I was in the office a few weekends ago, catching up on correspondence and cleaning up from the cyclone that must have whipped across my desk during the week. Always

Twenty years…and looking forward.

For almost 20 years, I have had the pleasure of being a team member at Current360. (I can’t believe it’s been that long!) When I came on in 1995, we

30 years…and what’s to come.

I’ve been fortunate to be part of this company—we now call Current360—for more than half my life.  In early 1986, 18 months into these 30 years, I came here to

30 Years of Marketing at Current360

Wow has it really been 30 years? I celebrated 20 years with Current this year, and it has flown by. I guess I‘ve been having too much fun! When I

My first job in advertising — 17 years later

I have been fortunate enough to be a part of the Current360 crew for nearly 17 years. When I first started—fresh out of school—there were 10 employees, and I was

A Quick Glance in the Rear View Mirror

Friday, August 22 marks the official 30th anniversary for the advertising agency now known as Current360. And it’s been an amazing ride. However, the seed for Current was actually planted

CurrentEmojis: Emojis IRL

Emojis—those little ideograms sent in electronic messages around the world—are quickly becoming very popular in the United States. Why are they so popular? Primarily because emojis allow us to digitally

Do we say “Thank you” enough?

Thank-you notes were a common courtesy when I was growing up. I wrote a note when someone did something nice for me or gave me a gift. My mother would