Mourned by few, the era of 3-martini lunches is long gone. But, is the era of just having lunch with coworkers, clients, or friends also going the way of the dinosaur? Before the pandemic, it seemed like lunch with someone, anyone, was a foregone conclusion. Then quarantine happened. We had to all go our separate […]
Will Lunch Ever Make a Comeback? Read More »
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how
Time To Update Your Logo Read More »
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not
Advertising’s Art Director Guru Read More »
I think we all know how Butchertown got its name. It’s probably not a pig’s or a cow’s favorite place. Not even their second favorite place. Most likely it’s way down the list of places they want to visit. But there are other living beings that should dread Butchertown even more than livestock — trees.
The Real Butchers of Butchertown Read More »
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is critical. In other words, there is a bit of a science to it all — at least in terms of the best time to post on social media. Having that
What’s The Best Time To Post on Social Media? Read More »
When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the
Four Reasons Why You Should Use Hashtags Read More »
The age of the social media wars has arrived, and TikTok is at the center of all of it. If you look around on the internet, you’ll likely find the likes of Instagram and Snapchat striving to compete with the exciting energy that TikTok has brought with it since its launch and major rise to
TikTok – Is It Right For Your Business? Read More »
Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work
The Agency According to the Intern: Great Opportunity and Inspiration Read More »
Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we routinely get a chance to make a positive impact in the world. Here are three of our most recent: Last Saturday was the annual Gala
Doing Good by Doing Good Read More »
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few things every client wants from their agency. Expertise and Understanding Advertising agencies should be experts on their client’s product, industry and internal workings. The more
What Do Clients Want From Their Advertising Agency? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
