What Do Clients Want From Their Advertising Agency?

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[vc_row][vc_column][vc_column_text]As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few things every client wants from their agency.

Expertise and Understanding

Advertising agencies should be experts on their client’s product, industry and internal workings. The more you know, the better you can anticipate client needs and stay ahead of industry trends.

Attention to Detail

An advertising agency should pay attention to the little stuff. A twice-over with a fine toothed comb not only prevents client frustration, but it saves time and money for both parties.

Results and Analytics

Show me the numbers! Clients want to know what they’re getting for their money. They want to see a return on investment and track the performance of their marketing efforts. And hey, we want that, too!

Agility and Flexibility

It’s no longer a 9-to-5 world. Client issues could arise at any time, and it’s important that they can contact their agency outside of conventional hours — or conventional methods.

Accurate Estimates and Cost Effectiveness

Nobody likes a surprise when it’s time to get the bill. The best way to mitigate unexpected costs is to provide accurate estimates upfront. Also, make the client aware when costs are approaching that estimate, so that any additional costs are anticipated.

Attention and Responsiveness

Today’s business world moves fast. Clients want (and deserve) an advertising agency that responds quickly to urgent and unexpected needs.

Passion and Creativity

An advertising agency with an eager, energetic culture produces great work. Clients want their agency to get excited about the possibilities and come back with work that’s not only clever and stunning, but that solves their business problems, too.

Leadership and Solutions

An advertising agency should be proactive. More than just a pair of hands, an agency serves as a brand steward. Proactivity and solution-driven thinking separate the power partners from the order takers.

Sound like what you want in an agency? Get in touch with us.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.