Month: February 2021

How Restaurants Can Survive and Thrive During COVID

How Restaurants Can Survive and Thrive During COVID

Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but, …

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Oscar Micheaux blog Current360

Creating New Markets – Oscar Micheaux and Black Movie goers

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. To unlock a new market segment in any industry, one of the biggest challenges is to “think outside the box.” We’ve all heard it, …

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Madam C. J. Walker

Madam C. J. Walker – Brand Pioneer

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. In the rich pantheon of women’s cosmetics, many names stand out: Estee Lauder, Coco Chanel, Mary Kay and Max Factor are just a few. …

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Current360 - 10 ways covid-19 has changes marketing

10 Ways Covid will Impact Marketing Forever

To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.