What's Trending in Louisville?

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The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age is just as much about stats as it is about the game itself, we decided to conduct a little social data research to see how Louisville fits into this mix.
Focusing solely on our home base, we analyzed what was trending in Louisville over an eight day period. The eight day period we selected isn’t just any eight day period, for it included the announcement of Louisville’s first pro soccer team, California Chrome’s attempt for a Triple Crown victory, the University of Louisville’s Super Regional baseball games, the NBA finals, MLB draft and finally a lead up to the World Cup.
So with all these super sporting events taking place in such a short period of time, how did they stack up next to one another in the Louisville market?
Take a look:

Wednesday, June 4th, 2014 4PM EST
06:04:14 4PM Louisville Twitter Trends
Wednesday, June 4th, 2014 8PM EST
06:04:14 8PM Louisville Twitter Trends
Thursday, June 5th, 2014 8AM EST
06:05:14 8AM Louisville Twitter Trends
Thursday, June 5th, 2014 8PM EST
06:05:14 8PM EST Louisville Twitter Trends
Friday, June 6th, 2014 10AM EST
06:06:14 10AM Louisville Twitter Trends
Friday, June 6th, 2014 9PM EST
06:06:14 9PM Louisville Twitter Trends
Saturday, June 7th, 2014 10AM EST
06:07:14 10AM Louisville Twitter Trends
Saturday, June 7th, 2014 6PM EST
06:07:14 6PM Louisville Twitter Trends
Saturday, June 7th, 2014 10PM EST
06:07:14 10PM Louisville Twitter Trends
Sunday, June 8th, 2014 11AM EST
06:08:14 11AM Louisville Twitter Trends
Monday, June 9th, 2014 9AM EST
06:09:14 9AM Louisville Twitter Trends
Monday, June 9th, 2014 9PM EST
06:09:14 9PM Louisville Twitter Trends
Tuesday, June 10th, 2014 12PM EST
06:10:14 12PM Louisville Twitter Trends
Wednesday, June 11th, 2014 8AM EST
06:11:14 8AM Louisville Twitter Trends
Wednesday, June 11th, 2014 3PM EST
06:11:14 3PM Louisville Twitter Trends
Thursday, June 12th, 2014 1PM EST
06:12:14 1PM Louisville Twitter Trends
Thursday, June 12th, 2014 1PM EST
06:12:14 6PM Louisville Twitter Trends
*Note, hashtags were only highlighted if they could easily be attributed to a certain trend. Timeframes were selected to showcase notable changes in day-to-day activity.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.