The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age is just as much about stats as it is about the game itself, we decided to conduct a little social data research to see how Louisville fits into this mix.
Focusing solely on our home base, we analyzed what was trending in Louisville over an eight day period. The eight day period we selected isn’t just any eight day period, for it included the announcement of Louisville’s first pro soccer team, California Chrome’s attempt for a Triple Crown victory, the University of Louisville’s Super Regional baseball games, the NBA finals, MLB draft and finally a lead up to the World Cup.
So with all these super sporting events taking place in such a short period of time, how did they stack up next to one another in the Louisville market?
Take a look:
Wednesday, June 4th, 2014 4PM EST
Wednesday, June 4th, 2014 8PM EST
Thursday, June 5th, 2014 8AM EST
Thursday, June 5th, 2014 8PM EST
Friday, June 6th, 2014 10AM EST
Friday, June 6th, 2014 9PM EST
Saturday, June 7th, 2014 10AM EST
Saturday, June 7th, 2014 6PM EST
Saturday, June 7th, 2014 10PM EST
Sunday, June 8th, 2014 11AM EST
Monday, June 9th, 2014 9AM EST
Monday, June 9th, 2014 9PM EST
Tuesday, June 10th, 2014 12PM EST
Wednesday, June 11th, 2014 8AM EST
Wednesday, June 11th, 2014 3PM EST
Thursday, June 12th, 2014 1PM EST
Thursday, June 12th, 2014 1PM EST
*Note, hashtags were only highlighted if they could easily be attributed to a certain trend. Timeframes were selected to showcase notable changes in day-to-day activity.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
