Target recently built a 1,600 square foot “doll house” in the middle of Grand Central Station. That’s about 500 square feet bigger than my 1st house! It was installed to promote Target’s Threshold line. They placed between 3,500 to 4,500 pieces from the line within the structure and placed more interactive moments throughout, including a […]
Home is Where the Spot is Read More »
One of my favorite fun things we do here at C360 is Current Movie Night. It’s something we started nearly 10 years ago with a once-a-year Halloween Movie Night and has evolved into a 3- or 4-times-a-year get together where we project a movie on our giant cyc wall, have trivia contests and enjoy lots
Somebody get the lights! Read More »
Perhaps it’s an occupational hazard. Perhaps I’m too close to the industry. But I can’t shake the feeling that now more than ever, the “brief” and – more specifically – the “positioning statement” are becoming a bit literal in today’s consumer marketing products and executions. Below are 4 words that I seem to see used a
Is your product healthing? Read More »
Ever wake up to your alarm feeling like you haven’t slept at all? Experts say that adults should receive 7-8+ hours of sleep per night. With my busy schedule I don’t always receive the recommended amount. Routines, lifestyle and age are predicted to affect our sleeping patterns. I’m a bit of a nerd and have
Can an App Deliver Beauty Sleep? Read More »
Current360 Needs a Geek! Want to work at Current360 in the Geek Suite? We’re looking for you! First, you must read: How Not to Get Hired by The Bouv. Written by my predecessor, it remains the most accurate way to make sure you get noticed. You must know these: HTML CSS JavaScript Photoshop (for slicing/dicing/etc) WordPress (installation/theming/etc) It
Calling All Geeks! Read More »
At Current360 we know that maintaining an active, staff-authored blog has a lot of benefits: it enhances our search engine visibility, showcases the many brilliant minds who work here and occasionally garners some attention from the outside world. But as many Bulbs will confess, crafting the mandatory monthly blog can be a horribly gut-wrenching, nausea-inducing
5 Easy Ways to Conquer Page Fright Read More »
We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony! This year they started a new viral campaign on YouTube that
Weight Watchers Crowd Sources Ads with Real Success Stories Read More »
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality and style of play. So, like many others, I’m tuned in for the full three weeks of the tournament. This means I get to see a lot of great basketball.
Southwest Needs a Timeout Read More »
A project comes in… We gain insight on the project and its goals/objectives… We draft and present a proposal… Our proposal is approved… What’s next?… We schedule a kick-off meeting with all necessary departments/disciplines involved. As an Account Coordinator, one of my responsibilities is to make sure everyone is on the same page in order
Calling All Departments! Read More »
Before CS6, if a designer needed to produce multiple sizes of an ad, they needed to: Create ad #1 Save as a separate document (ad #2) Resize the document settings Rework the layout to coordinate with the new specs. Repeat steps 2-5 until all the different ad sizes have been created. Phew! That’s a lot
Alternate/Liquid Layouts in InDesign Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
