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Target recently built a 1,600 square foot “doll house” in the middle of Grand Central Station. That’s about 500 square feet bigger than my 1st house!  It was installed to promote Target’s Threshold line. They placed between 3,500 to 4,500 pieces from the line within the structure and placed more interactive moments throughout, including a makeover station in the bathroom. About 2 dozen items included QR codes enabling you to purchase right from your smart phone. The 2 story house had an open floor plan and encouraged people to touch and play with the items. They asked social media users to use #thedollhouse when posting about their experience. I became aware of the campaign from a home fashion blogger that I follow on Instagram and immediately had to investigate.
The Threshold line launched back in the Fall, and I’m already a huge fan. It rivals pieces seen at such places as Pottery Barn, Williams Sonoma Home or Anthropoligie, but at much attainable prices.  I would have loved to have been there to check this out first hand! More images of the installation can be found here.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more