Calling All Departments!

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

A project comes in…
We gain insight on the project and its goals/objectives…
We draft and present a proposal…
Our proposal is approved…
What’s next?…
We schedule a kick-off meeting with all necessary departments/disciplines involved. As an Account Coordinator, one of my responsibilities is to make sure everyone is on the same page in order to keep the momentum of the job moving. Being an agency that has virtually eliminated the need for out-sourcing, it’s rather easy to call upon the needed minds to bring to the round table. Also, having each department playing for the same team, it is easy to prioritize each individual’s schedule and task list to meet the needs of the agency’s goals and deadlines.
Meeting Started.
I brief the team and bring them up to speed as to where we are with the particular project. This is where the fun begins. The industrious and creative perspectives from each department lend a hand in shaping our comprehensive course of action. Being under the same roof and interacting with our team on a daily basis plays an essential role in this process. We know each other well and have a strong understanding on how we can bounce ideas off each other in a productive manner to mold a good idea into an exciting and effective actionable plan. Thoughts are presented in an informal and humble manner with honest feedback among the group to develop and grow an idea. We know we can be honest with each other, whether the critique is favorable or not, to construct a strong framework to build on an idea or direction. This forthright and candid approach is welcomed, as we know it’s for the benefit of our client, and our relationships are strengthened because of it. I know I can throw out an idea and allow the rest of the team to fine-tune it…and vice versa.
We can depend on each other to help take a rough idea to a polished campaign, and we have the confidence in the people next to us that they can and will deliver innovative ideas. Being a product of team sports my whole life, it’s this team effort in taking on new challenges everyday that I enjoy so much.
But when it comes to shepherding these jobs through completion and getting these inventive and diverse minds huddled up to create a finished product we’re all proud of….I’m glad we can say we’re a full-service agency. Having the necessary team within our walls sure does make my job a whole lot easier.

More To Explore

B2B Email Marketing

Successful Email Marketing for B2B

Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.