We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony!
This year they started a new viral campaign on YouTube that they are calling their “I’m Only Human and I Did It Project.” This is a part of their bigger “Expect Amazing” campaign that they launched this year.
The viral campaign is meant to prove the idea that you don’t have to be perfect on the Weight Watchers plan to lose weight, and that you can still enjoy life and eat the foods you love. It includes videos of real people speaking candidly about their struggles to lose weight but that through all of their struggles and lack of perfection they’ve managed to reach their goals just by sticking with the plan.
In addition to the official paid spokesperson videos, the public is also invited to upload their own videos. If you’d like to check out the campaign yourself, you can find it here.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their