I love to travel and I try to rack up some frequent flyer miles whenever I can, so I’m no stranger to the TSA screenings. However, when I recently traveled to Denver I noticed something that I’ve never seen before. We all know that going through airport security can be rushed and hectic, but I noticed that a company I love has seized a great opportunity for ad placement. While I am taking off my shoes and thinking about how I need a new pair of black flats because the ones I am wearing are looking pretty rough, I throw them in the bin and I see an ad for Zappos. How smart is that?! The concept is put into action by Security Point Media. According to their website, as of June of this year they are currently in over 20 airports and hope to be in 30 by the end of 2010.
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is