I’ve been really excited with this fall’s season of Fox’s Fringe. Of course, the episodes have been phenomenal, but at the conclusion of each show, the voice promotes a website, thescienceoffringe.com. I was initially really excited by the sound of the site – the name communicated that it was going to provide a realistic look […]
Okay, writer of the Facebook promotional guidelines, I’m issuing a definitive and official “WTFlip?” in your face. There, I said it. That just happened. Said guidelines are convoluted, contradictory and confusing. Not to mention cryptic! Are you aware of that? Exhibit A: Entry 4.2 “In the rules of the promotion, or otherwise, you will not
An open blog to the author of Facebook's promotional guidelines Read More »
As an advertising agency, we buy a lot of goods on behalf of our clients. From brochures, signage and banners, to silly bands, thumb drives and wearables. And in doing so we have developed a lot of business relationships here in Kentuckiana through which we make many purchases. Recently it occurred to me that there
Going Straight to the Source Read More »
I couldn’t keep myself from chuckling when I came across this very entertaining article in Adweek. The thrust of it: bad news for major brands! Why? Because store brands bested most of their national brand counterparts in a Consumer Reports blind taste test. On the surface it’s pretty devastating stuff. However I’ll tell you how
On Perception & Reality Read More »
I’m not saying anything you don’t already know when I say that new media has changed our entire industry. Generally, when you think about this, though, you think about outbound message deployment. Which social media avenues do we use, if any? What do we say? How can we grow followers, friends, mayors, etc.? But, another
Keeping Social Media in Check Read More »
The Washington Redskins are encouraging fans to check in on foursquare and unlock a special Redskins badge. To get the badge, fans can either check in once at the stadium or three times at featured Redskins bars. But the badge is only the beginning. The grand prize is two lodge tickets and pre-game field passes
Shut the front door! Read More »
September just came to an end and Fall has already started. Soon you will be taking your little ones out for Trick or Treating. Annual planning is starting for most of our clients and we’re trying to wrap up 3rd quarter books. Then we have Thanksgiving and before you can sneeze, Christmas. We start all
Where did the time go? Read More »
I know everyone knows that the IT department has special abilities when it comes to machines, but what I have experienced lately borders on the Twilight Zone. How is it that an IT person walks in a room and every machine seems to stand up straighter and work faster/harder? Example: the Server is down one
What is it with Geeks and Machines? Read More »
A couple of weeks back, after a wonderful dinner at Corbett’s here in Louisville, we retired to the back patio where they were featuring the original movie version of The Wizard of Oz. In my pre-DVD, pre-VCR, pre-Cable, 3-station childhood, watching TWoO was an annual event. Like Christmas (without the presents) or Easter (without the
I Miss Commercials Sometimes Read More »
Much like a brand might change its name to renew or repair its reputation, the Corn Refiners Association is petitioning the Food and Drug Administration to replace the term “high fructose corn syrup” with the more natural sounding “corn sugar.” Having become a popular target of blame for the skyrocketing obesity rates in recent decades,
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
