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I’ve been really excited with this fall’s season of Fox’s Fringe. Of course, the episodes have been phenomenal, but at the conclusion of each show, the voice promotes a website, thescienceoffringe.com. I was initially really excited by the sound of the site – the name communicated that it was going to provide  a realistic look at some of the scientific/inexplicable concepts the show uses to advance the plots.
But, upon visiting the site, I found that it just merely redirected to Fox’s page about the show. There was one “Science Olympiad” factoid on the page, but this definitely left a lot to be desired for me. This show is such a complex and intelligent organism – why doesn’t the interactive presence reflect that?
I yearned for the days of the Lost Experience, a full-fledged, multi-media AND analog experience that lead me through a whole off-season sub-plot and kept me thoroughly engaged in the show’s mystery. Media and messaging today is about engagement, not impressions. The creators of Lost definitely got that.
I also recall the website that supported the release of the film Memento. Given the non-linear nature of the film, the website fulfilled my expectations by using Flash to take me through a confusing, but rewarding path of events, much like the main character in the movie. If social networking had been around at that time, I have no doubt this team would have used those avenues to disseminate messages in a creative way.
Recently, The Last Exorcism team used ChatRoulette as a viral promotional tool of the film and, in my opinion, nailed what that messaging medium can do at its best. (Video is NSFW, by the way):

So, judging by how much money Fox puts behind the production value of Fringe, it seems as though they could put some funding behind creating a full multi-media engagement to endear their niche audiences even more.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.