As an advertising agency, we buy a lot of goods on behalf of our clients. From brochures, signage and banners, to silly bands, thumb drives and wearables. And in doing so we have developed a lot of business relationships here in Kentuckiana through which we make many purchases.
Recently it occurred to me that there had to be some way to buy the “ad swag” more directly and avoid that middleman mark-up. It seems crazy to pay $1 for a package of silly bands or $20 for a customized ball cap.
So, I did some investigation and I’m excited to announce that CurrentMarketing is now part of a strategic network that allows us to access to the same promotional suppliers those “specialty advertising” business utilize. The number of vendors and items available for imprint is amazing…many more than I realized. Our first training session was a real eye opener. And the money that we can save our clients is what sealed the deal on making this decision.
I think having access to all these products will energize our creative teams in thinking about clever “interruption” pieces and leave behinds for our clients to use to grow their businesses. And we can also do a lot of custom work and create our own lightbulb silly band, for example (not that we would). Soon, we will have our very own “specialty specialist” on staff. She’ll be know as the “Swag Queen” and we can’t wait to introduce her to all of our clients.
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But