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The Washington Redskins are encouraging fans to check in on foursquare and unlock a special Redskins badge.  To get the badge, fans can either check in once at the stadium or three times at featured Redskins bars.  But the badge is only the beginning.  The grand prize is two lodge tickets and pre-game field passes with a tailgate party.  WHOA!   So, while consumers are claiming bragging rights with the badge and the opportunity to win the grand prize, the Redskins organization is converting more fans to buy tickets.
WOW….I wonder how this would work in my little world…gyms for instance.  I am not always motivated to go to the gym, but if my gym had foursquare specials – e.g. so many check-ins gets me a free hour of personal training – I’d be there!  And a greater frequency of visits develops healthy habits and a more loyal consumer.  YMCA! There’s a bonus something-to-think-about from your friends at CurrentMarketing!
How about restaurants using Four Square to stimulate traffic?  There’s often an eenie-menie-miny-mo game that decides where guests dine.  An offer of a free/discounted appetizers or even no-wait seating with Foursquare check-in or Mayorship might just be the added leverage for a restaurant to win that game.  Or just give away giftcards, like McDonald’s did.
Those are just a couple of ideas that came out of the brainstorm that ensued after reading this article.  I’m sure the CM social media mavens can improve on these nuggets and come up with even better ideas.
I think, for now, I’ll just run down the street and secure my Mayorship of Tumbleweed on the River…

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more