Search
Close this search box.
Search
Close this search box.

I Miss Commercials Sometimes

Share This Post

A couple of weeks back, after a wonderful dinner at Corbett’s here in Louisville, we retired to the back patio where they were featuring the original movie version of The Wizard of Oz.
In my pre-DVD, pre-VCR, pre-Cable, 3-station childhood, watching TWoO was an annual event.  Like Christmas (without the presents) or Easter (without the chocolate bunny).  Kids (and parents) actually “planned” around its annual airing, so as to not miss a minute.
So when the time came (about 18 minutes in) for what USED to be a network commercial break…I felt a real void.  No kidding.  It actually felt weird not the have that breather at precisely the same spot as it had ALWAYS been during my childhood viewing days.  As if something was missing…seriously, meaningfully lacking.
It’s a remnant of a bygone day.  I understand that.  Today we avoid interruptions artfully.  We pay for DVD’s, premium channels and DVR’s that zap right past any messages that find their way into programming.  We don’t want to be bothered with messages unless we ask for them.  That’s the beauty of the web and information-marketing.
But still there’s something quaint, and maybe a little bittersweet, about the indelible mark left vacant where commercials used to be.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more