Being an Account Coordinator, working day in and day out with clients, my job revolves around service. My focus is on fulfilling customer needs and I take that responsibility seriously. Which means that when I leave the office I don’t stop thinking about service, it’s on my mind wherever I go: to lunch, to the […]
What ever happened to service? Read More »
I think the main reason more companies don’t put a priority on brand building is because they see it as just another line item in a marketing budget: just another expenditure, one that won’t have any measurable impact on the bottom line. The reality is that brands are more than just the sum total of
Branding, branding, yadda, yadda… Read More »
We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first,
Abs, Biceps & Sales Read More »
When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool. All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind
Branding as an Organization Tool Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
