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Branding as an Organization Tool

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When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool.

All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind the tasks they perform each day. This gets truer the further you move away from the strategic levels of the organization, into tactical execution.

A good internal branding strategy can help keep employees on-track by providing a succinct set of guidelines — guidelines that management can use to set the company vision, but which employees can also use to help judge their own work and guide their day-to-day decision-making.

Did the work I did today advance our company’s stated goals of A, B and C? It may sound obvious, but we all need a little dose of The Big Picture ever now and again. Not only to keep us focused, but to remind us of why we’re important to the company we work in.

Communications. Organization. Morale. Who knew branding could be so darn useful?

Branding. It’s not just for nerds anymore.

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