Branding as an Organization Tool

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When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool.
All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind the tasks they perform each day. This gets truer the further you move away from the strategic levels of the organization, into tactical execution.
A good internal branding strategy can help keep employees on-track by providing a succinct set of guidelines — guidelines that management can use to set the company vision, but which employees can also use to help judge their own work and guide their day-to-day decision-making.
Did the work I did today advance our company’s stated goals of A, B and C? It may sound obvious, but we all need a little dose of The Big Picture ever now and again. Not only to keep us focused, but to remind us of why we’re important to the company we work in.
Communications. Organization. Morale. Who knew branding could be so darn useful?
Branding. It’s not just for nerds anymore.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.