When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool.
All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind the tasks they perform each day. This gets truer the further you move away from the strategic levels of the organization, into tactical execution.
A good internal branding strategy can help keep employees on-track by providing a succinct set of guidelines — guidelines that management can use to set the company vision, but which employees can also use to help judge their own work and guide their day-to-day decision-making.
Did the work I did today advance our company’s stated goals of A, B and C? It may sound obvious, but we all need a little dose of The Big Picture ever now and again. Not only to keep us focused, but to remind us of why we’re important to the company we work in.
Communications. Organization. Morale. Who knew branding could be so darn useful?
Branding. It’s not just for nerds anymore.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
