Current360 Selected As Branding Agency for SMS Assembly

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FORT LAUDERDALE, Fla. – Current360 has been selected as the branding agency for SMS Assembly, an IT asset management and remarketing resource for businesses – specifically mid to large cap companies with more than 100 employees, multiple locations and a large number of technology users. The scope of services will focus on rebranding the 25 year old business as Ex-IT Technologies and will include brand strategy, corporate logo, branded services, corporate identity, website, messaging, and all marketing collateral.
“Whenever an established business takes the giant leap to rebrand, it’s crucial that every opportunity to communicate with customers and prospects be spot on,” said Current360 Regional Director Ellen Schlafer. “We’re proud to have been selected to play such a critical role in the creation of Ex-IT Technologies’ new brand story.”
About Current360:
Current360 is a full-service advertising and branding agency with offices in Louisville, Kentucky and Fort Lauderdale, Florida. The company combines traditional, digital, social and mobile marketing services all under one roof. Current360 is an employee-owned company and has been named to Inc. magazine’s list of fastest growing private companies for three consecutive years. For more information about the company, visit Current360

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.