Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun, exciting and sexy. As an AE, it is also the kind of work that really keeps me on my toes.
Release Forms for a talent pool of more than 30, keeping the masses fed and watered, entertaining clients…all while keeping one eye on the TV screen to make sure that props look real, models are smiling and the product is shining.
Because the video will be shown at trade launch event parties, I can’t tell you what is yet but check back later and I will share the final video. I have included a few photos from the shoot.
Even after 16 years, it still amazes me the amount of small details that make a shoot run smoothly! This is why I got in the business.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
