Corporate Culture, Millenials and All the rest of us

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I keep hearing more and more about the challenges of managing the Generation Y workforce and I wanted to learn more.  As a Gen X ‘er and a leader at CurrentMarketing, I really wanted to learn some of the key differences, the potential problem areas and ideas on how to maximize this generations potential and provide them quality leadership.  So, I started reading and came across this blog/white paper from UNC Kenan-Flagler:
What I liked about it, in comparison to the vast majority of articles I have come across, was the optimistic voice provided regarding the challenges and opportunities placed in front of employers with the Millenial work force.
This white paper:

  • Examines the positive characteristics that Millennials bring to an organization.
  • Explores what this generation feels is important in a job and what they expect from their employers.
  • Offers HR and talent development professionals some practical tips on how to keep this generation engaged.
  • Provides examples of what leading-edge organizations are doing to leverage this generation’s strengths and to integrate them into a multi-generational workforce.

I invite you to have a read and let me know what you think!

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.