More Than Just The Ring

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I can only imagine what goes into planning a wedding. I heard on the radio yesterday that when you purchase a ring from Shane Company, you’ll get a membership to The Wedding Club. It sounds like a pretty helpful tool. Brides will have access to discounts from local vendors, the option to build a free website, receive invitations to special events and get access to budgeting, planning and organization tools.
I think it’s a pretty cool perk for Shane Co. to offer, but I see one flaw with the radio advertisement. Traditionally, the guys is the one to buy the ring, and the girl is the one concerned with the planning. So will this ad speak to him? Does he care about all the free advice that comes with a Shane Company ring? Maybe they’re counting on girls like me, that will hopefully nudge their boyfriends in the right direction. My first thought was, “how do I slip this into a conversation?” Either way, it’s a cool bonus for Shane Company’s clients.

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more