More Than Just The Ring

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I can only imagine what goes into planning a wedding. I heard on the radio yesterday that when you purchase a ring from Shane Company, you’ll get a membership to The Wedding Club. It sounds like a pretty helpful tool. Brides will have access to discounts from local vendors, the option to build a free website, receive invitations to special events and get access to budgeting, planning and organization tools.
I think it’s a pretty cool perk for Shane Co. to offer, but I see one flaw with the radio advertisement. Traditionally, the guys is the one to buy the ring, and the girl is the one concerned with the planning. So will this ad speak to him? Does he care about all the free advice that comes with a Shane Company ring? Maybe they’re counting on girls like me, that will hopefully nudge their boyfriends in the right direction. My first thought was, “how do I slip this into a conversation?” Either way, it’s a cool bonus for Shane Company’s clients.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.