Furniture store in a web banner?

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

What if I told you that there was an online web banner that housed 2,800 items for purchase? You must be thinking that this web banner is enormously huge.
WRONG.
The web banner is 300 x 250 pixels. For those who don’t know, this size is pretty small and translates to 10.5 cm x 8.8 cm. As you scroll over the tiny squares, the objects are magnified. The banner ad has an intro and seems to be broken into 5 categories of browsing: lights, home decor, fun knick knacks, living room furniture and bedroom furniture. If you click on an object it takes you to the site where you can purchase these items.
You may be asking, Who is the retailer of this online ad? Answer: IKEA.
Since one of IKEA’s main selling points is selling furniture that helps organize and de-clutter your life and home, they’ve decided to take that approach to their advertising.
I myself have never been in an actual brick and mortar store. Although I’ve browsed online a handful of times, if I were to see this ad, I would definitely click-thru to see what it was about. I believe that this ad creates intrigue and I love that it’s interactive. So many ads are boring and run of the mill. I applaud IKEA for creating something that will pique my curiosity.

More To Explore

Madam C. J. Walker
Uncategorized

Madam C. J. Walker – Brand Pioneer

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.