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Three of our affectionally titled “Geeks” recently attended Code PaLOUsa, otherwise known as several days of software development madness. Judging by the looks of their faces the day after, it was indeed madness. (Meant in the most complementary of ways, of course.) I believe the phrase, “It was awesome but by the end of it I thought my brain was going to explode” was muttered in our office the next morning. Sounds awesome, right? I immediately wanted to know more so I asked all three to send over some takeaways. 16 pages later, I’m still processing all of the information they presented. Should’ve know better.

So, in true “how do we begin to process all this information?” form, I present to you the following word cloud. I know, another flippin’ word cloud, but bear with me here. Take a minute. Take it all in. Seek out to learn what you don’t know as it relates to software development. (JMeter was Greek to me before this exercise. Ok, it still is, but now I actually *know* about it.)

word cloud

Other quickly-digestible takeaways:

  • Gesture recognition and voice control: we’ve only scratched the surface of possibilities.
  • Poor usability = lost revenue.
  • Avoid using the word “agile” as it gives the connotation of chaos. Instead, talk about methodology.
  • Process sketching. Sketch in marker to stop yourself from thinking of too much detail.
  • Free books are always welcome (well, yeah!)



Interesting business cases for UX:

  • When Best Buy added a guest checkout option, as opposed to log-in or create account, they saw a 300 million increase in revenue.

  • In the last 10 years, design-driven companies have outperformed the S&P 500 by 228% (Apple, IBM, Nike, Newell Rubbermaid, Intuit, P&G, Starwood Hotels).

Sarah, Rex and Jerrod – many thanks for sharing this knowledge. Cue the brain explosion. 

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.