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Tablet users love to shop, but are retailers ready for it?

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In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and making purchases. This is not a surprising fact, considering tablets usually have a bigger screen for easier viewing, and often mobile pages load faster on tablets than they do on smartphones. However, I wonder how many out of the 1,003 people surveyed had both a tablet and a smartphone? I’m lucky enough to have an iPad and an iPhone but use my iPhone strictly out of convenience. I would be curious to see the numbers divided by brand too (iPad vs. iPhone, Windows tablet vs. Windows phone.)
At any rate, this study shows the importance of retailers deploying a functional mobile site…but how important are apps for retailers? Well, according to this story, very important.  In fact, one in four people are switching to apps for shopping from the Web.
I think retailers are going to have a hard time keeping up, especially when 51% of those surveyed said their number one priority for 2013 was optimizing their main websites and only 43% even had mobile sites or apps in their top three priorities for the year.
Are you in retail? How prepared is your business for the tablet takeover?

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

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Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more