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Traffic Best Practices 101

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Our traffic team recently attended a workshop called “Fundamentals of Project Management.” It’s great, from time to time, to get back to the basics and revisit some friendly reminders of best practices for traffic in an Agency. I’ve come up with the Top 3 most important things I learned from the workshop:
1)  Effective project managers act as servants
Your success as a traffic manager depends on your knowledge, attitude & flexibility. You are here to serve others, you should be mission focused, fact-based, results-oriented & have a contingency plan for the unexpected.
2) Make sure you are working on the right project
Before going full force in one direction & being wrong, find out exactly what the client needs. The client gives assumptions that need to be interpreted to find out what the real need is, then the scope of the project can begin. It’s worth the extra time in the beginning if it will help improve the process going forward.
3) Did you know that only 7% of how someone sees us comes from what we say?
38% results from our way of speaking and a whopping 55% (!) of the impression we make on another person comes from non-verbal elements, i.e. body language/visual.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more