In early December I had the unfortunate luck of having my apartment broken into. The thieves made off with my brand new 3D LCD TV and my very nice Nikon digital camera. Later that week, luck caught up with me and I ended up winning a GoPro digital video camera at our company party. I guess it’s karma.
The GoPro takes high quality HD digital video and is housed in a shock proof, waterproof casing and is able to be mounted to just about anything. Up here in the digital video department we have often talked about using one for various projects and now will be able to. I happen to recently go to Lake Tahoe and got a chance to break the camera in. Using the head harness mount, I documented some of the snowboarding I did and got some beautiful shots of Tahoe.
This was the perfect crash course for working the camera and I am very excited that I will have this for years to come. The waterproof casing means I can scuba dive or use it at the lake when I wakeboard without worries. I’ve never been much on video documentation, but I feel like this will open the door to many cool things to come and may be another useful tool to have at the department’s disposal.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
