2011 will be the Year of the Cloud for CurrentMarketing. Now that I’m staffed the way I want (for now!), I can get back to concentrating on my laundry list of top level projects.
First and foremost I want to move out of our traditional server setup and into the mysterious cloud everyone is talking about. It’s actually a long time coming, especially for some of our larger web-based applications. They are far from outgrowing their servers and storage, but I’m thinking ahead at the true scalability issues we’ll face in 2012 and beyond.
I have had the pleasure of heading up several software based initiatives spun out from CurrentMarketing over the years. And each one has unique needs that will eventually run into walls with the old pizza-box servers sitting on a rack. The Cloud is perfect for my needs. It alleviates many sys admin headaches. It builds in redundancy that is far too expensive in the traditional “just add one more server” method. Plus it is a great buzzword and I have to have all the latest bling.
For our clients, it’ll be mostly seamless. Except I’ll get to throw even cooler ideas around and keep pushing our clients into the future with us.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
