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Hyper-Bole 4th quarter: slim pickin's

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I’m not sure what transgression I have committed to inspire such bad Super Bowl ad karma. Maybe it was all those years of prohibited rebroadcasting or retransmission of accounts of NFL games, without the express written consent of the National Football League, but my assignment was the 4th quarter and this year there wasn’t much to pick from.
Let’s recap: Not one, but two really creepy Denny’s chicken ads, another talking baby ad for E-Trade (a cringe-inducing pet peeve of mine) and an Audi ad that butchered one of the anthems of my youth, Cheap Trick’s Dream Police. But all of that pales in comparison to the Taco Bell ad featuring the “Round Mound of Rebound,” Charles Barkley rapping the virtues of a $5 box of tacos. Sadly for Chuck, it was less Dr. Dre and more Dr. Seuss. I have a feeling Charles just lost some serious street cred with this spot.
There were two bright spots in the quarter for me: the Vizio spot and the funniest Bud Light ad of the night, “Book Club.”  It wasn’t so much that I loved the Vizio ad, but seeing Beyonce manhandled by a robot is always good. And when I saw the same robot drop a zombie into a pit with her, I thought to myself, “If this zombie bites Beyonce, I don’t care what they are selling…I’m in.”  And the Bud light ad was one of the few to actually make me chuckle all night. “I’d like to hear you read some words.” Indeed.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more