The world is full of bad advertising. Sometimes it’s because the ad is tone-deaf. Other times these ads are just flat-out boring. Unappealing. Without soul (We’re looking at you, AI). Usually, this results from laziness, but client “preferences” are also the culprit. So put away your starbursts and listen up. The best way to make […]
Appeals Court — Common Appeals in Advertising. Read More »
Okay, I’ll admit that I knew nothing about JWT before starting this article. I knew he was the founder of J. Walter Thompson Advertising, now the huge conglomerate Wunderman Thompson. I also knew he didn’t fit the mold of most of my subjects. He came way before the “Mad Men” era. In fact, he actually
J. Walter Thompson: Father of brand advertising? Read More »
The year was 1909. The US Army bought the first military aircraft from the Wright Brothers, Sigmund Freud lectured in NYC, and the Manhattan Bridge opened. Meanwhile, in Louisville, KY, the American Advertising Federation convened at the Galt House and — led by Samuel C. Dobbs — took a stand against false advertising. You can
Truth in Advertising Read More »
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small client — Ohrbach’s Department Store — with him. The reason he left was simple. He had the notion that advertising was an art, whereas most thought of it as a
Bill Bernbach and the Creative Revolution Read More »
In 1999, Time Magazine named Leo one of the most influential people of the 20th century. He earned this honor not only by building an ad agency that now boasts 85 offices worldwide — employing over 9,000 people — but also by creating some of advertising’s most iconic characters. Born in 1891, Mr. Burnett started
Leo Burnett: Ad Legend Read More »
Out of the golden age of advertising came a number of fantastic TV commercials that are forever stuck in the heads of people who grew up in the 70s. Many of these commercials featured ongoing characters. Well before the bears — Leonard, Dylan, Amy, Bill, and Molly — Charmin had Mr. Whipple, who was obliged
TV’s Greatest Commercial Hits Read More »
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving
Cutting out the media middleman. Read More »
Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a
Vince Cullers: Pioneer Read More »
When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad Men.” But, it wasn’t just men; in fact, one of the most powerful creative forces and one of the most powerful executives was a woman. By the title of this
Ad Legend: Mary Wells Lawrence. Read More »
If ethics weren’t an issue, and it is, we’d want Jimmy McGill on our marketing team. If you’re unfamiliar with the name, you’re probably not a fan of “Better Call Saul.” Jimmy is an attorney, and Saul Goodman is Jimmy’s alter ego. Why would an attorney need an alter ego? Because Jimmy’s brother, Chuck McGill,
Jimmy McGill’s Marketing Genius. Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
