When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media is going strong today, with a reported 69% of Americans still reading their newspapers (whether online or in-person), as well as nearly all Americans still listening to AM/FM radio every […]
Legacy Media: How It’s Still Relevant Today Read More »
For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still an incredibly effective way to nurture leads, market new materials, and market to the right people today. We’re going to look at the pros and
Pros and Cons of Social Versus Legacy Media Read More »
When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media
OTT Media Channels: Why Advertisers Are Paying Attention Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up is our CEO, Rick Schardein. The fourth quarter can be bad positioning for advertisers, because one can never be certain if the game will turn
HyperBole 2018 – Fourth Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Media Services, Mark Neu. Well, one of the most iconic receptions in Super Bowl history cost me $25.00 – if
HyperBowl 2018 – Third Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Creative, Dennis Bonifer. I pulled a bit of a lucky draw with the second quarter. Thanks to the two minute
HyperBowl 2018 – Second Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Associate Creative Director, Jim Deweese. I watched this year’s game with friends from the comfort of my
HyperBowl 2018 – First Quarter Read More »
The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is more
5 Social Media Marketing Trends to Shape 2018 Read More »
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to
How Long Should Your Video Be? Read More »
We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as it sounds. It takes a lot to achieve that golden goal. The first place to start is to make sure you know your audience. You may
The Consumer Profile: Why It's Important Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
