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Three Facebook Live Video Ideas for February

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Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world of your business, brand, and personality, users are more than happy to click the view button when they’re notified of a Facebook Live. With video being the number one preferred medium of content viewed on Facebook, chances are, your audience will tune in to see what you have to say.

Of course, seeing as though we are in the middle of winter right now with all major holidays behind us, it can be hard to get the creative juices flowing. However, we’re here to tell you that there’s no excuse when it comes to Facebook marketing. Even the month of February can provide you with Facebook Live ideas.

Here are 3 Facebook Live video suggestions for the frigid month of February:

  1. Valentine’s Day: Don’t forget, a major holiday does fall in the middle of February: Valentine’s Day. Though you may feel one way or another about the holiday, it’s a universal theme that will resonate with your entire audience. Simply wish all of your followers a happy Valentine’s Day, perhaps dressed up in red or pink. You can take it one step further and make it a giveaway contest, opening Valentine’s live, on-air from submitters who followed your entry guidelines.
  2. How-To Videos: People are bored in February, there’s no way around it. If you want to capitalize from everyone sitting around, staring at their laptops, one way to do it is with some how-to videos. No matter what you do, whether it’s art or accounting, you can go Live and teach, for free, some skills or suggestions to your followers related to your business. Maybe show your followers how to start prepping their taxes, or go Live with a paint pallet while you demonstrate the proper mixing of colors. Either way, it’s great publicity for you that also solidifies your expertise.
  3. Interviews: Expanding on our point that people are generally bored, sitting at home on the dark, cold winter nights… February is a great time to host interviews on your Facebook Live. You can set up a Q&A, or just go with an off-the-cuff style. Invite in other industry key players, business owners, or even some of your clients to sit down with you and go over their experience and knowledge gained thus far. Of course, since people are on Facebook to be entertained, try and keep it short and sweet, with an entertaining catch. You could even make it trivia-centered with prizes available for the Facebook Live guests at the end. There’s also the possibility of making it a month-long campaign, with a new guest every week.

Videos published by U.S. users on Facebook grew by 94% between 2014 and 2016. There’s no question that video, especially Live Video, can be an answer to your marketing woes. Use the downtime of February to your advantage by hosting Q&As, interviews, games, and more on your brand’s Facebook page.

And if you need a little help, just call us. After all, We Do That!

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more