Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving […]
Cutting out the media middleman. Read More »
Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a
Vince Cullers: Pioneer Read More »
When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad Men.” But, it wasn’t just men; in fact, one of the most powerful creative forces and one of the most powerful executives was a woman. By the title of this
Ad Legend: Mary Wells Lawrence. Read More »
If ethics weren’t an issue, and it is, we’d want Jimmy McGill on our marketing team. If you’re unfamiliar with the name, you’re probably not a fan of “Better Call Saul.” Jimmy is an attorney, and Saul Goodman is Jimmy’s alter ego. Why would an attorney need an alter ego? Because Jimmy’s brother, Chuck McGill,
Jimmy McGill’s Marketing Genius. Read More »
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is critical. In other words, there is a bit of a science to it all — at least in terms of the best time to post on social media. Having that
What’s The Best Time To Post on Social Media? Read More »
When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the
Four Reasons Why You Should Use Hashtags Read More »
Much of today’s business occurs on the web — and because of that, companies like Google are looking for new and innovative ways to support businesses in the pursuit of their goals and objectives. Google Analytics, for example, has become an integral tool for businesses across industries for many different reasons. It isn’t just some
Google Analytics and its Value to Your Business Read More »
The age of the social media wars has arrived, and TikTok is at the center of all of it. If you look around on the internet, you’ll likely find the likes of Instagram and Snapchat striving to compete with the exciting energy that TikTok has brought with it since its launch and major rise to
TikTok – Is It Right For Your Business? Read More »
Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work
The Agency According to the Intern: Great Opportunity and Inspiration Read More »
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely heavily on foot traffic are at a competitive disadvantage if they don’t have a website. And not just any website — consumers today expect a site that’s easy to navigate,
Why a Website Audit Is More Important Than Ever Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
