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Google Analytics and its Value to Your Business

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Much of today’s business occurs on the web — and because of that, companies like Google are looking for new and innovative ways to support businesses in the pursuit of their goals and objectives. Google Analytics, for example, has become an integral tool for businesses across industries for many different reasons. It isn’t just some fun, cool tool you can use to gain a few extra customers — it’s a must-use solution.

What can Google Analytics do for Your Business?

Google Analytics is an integral cog in the marketing wheel, helping businesses like yours make the most out of content and to generate leads, customers, and sales. It can help you determine just how well your marketing efforts are performing. It’s no secret that data runs the internet. Businesses can leverage the power of Google Analytics data to test and measure strategies in real-time.

One of the best aspects of Google Analytics is that it provides tremendous insight into how the content you’re pushing is performing. You can view metrics for specific website pages to better understand a customer or user journey. You can analyze keyword usage to determine its efficacy. You can track user engagement with the content of your website, and so much more. However, one of the most important benefits of Google Analytics comes in the form of learning — about your customers and your own business.

Connecting With Users
and Their Needs

Because Google Analytics provides critically important metrics, your business can glean new insights into your customer base. For instance, Google Analytics can help you learn more about user behaviors and their needs. In turn, you can better target marketing campaigns and learn more about how these campaigns are performing. How are users responding to the message(s)? Are they engaging by clicking through or submitting information? What types of content do they engage with the most (or least)? All of this can come into play, helping you better tailor your services for each unique customer.
Because on the internet, call communication is one-to-one.

Stay on Top of the Competition

In a competitive business world, staying on top of the competition is critically important — and Google Analytics can help you do it. Through its various reports and tools, you can seamlessly track the performance of competitors’ marketing campaigns. From there, you can take key information from these campaigns and use it to further tailor your own marketing efforts.

As you can see, Google Analytics is a powerful tool, and it’s certainly one that any and every business should be using in 2021.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more