If you’re like most people, you probably spent more time on social media during 2020 than in previous years. And while the pandemic affected everything we do, some trends are independently affecting how brands are presenting themselves on social media. Below, we’ll outline some of the trends you should be aware of that will help […]
Social Media Trends You Should Be Aware of in 2021 Read More »
If you’re a well-heeled brand that sells high-end cosmetics, paying an influencer to hype your makeup on Instagram can instantly boost awareness and sales. But what if you’re a tech company that sells software to other tech companies? Below, we’ll outline some of the ways you can use influencer marketing to reach your audiences, boost
Using Influencers in B2B Marketing Read More »
Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but,
How Restaurants Can Survive and Thrive During COVID Read More »
To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we
10 Ways Covid will Impact Marketing Forever Read More »
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using
IP Targeting and Geotargeting. What’s the Difference? Read More »
To persuade and/or sell a product or service, correct? What about “Creative Advertising”? Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Well, isn’t it all creative? No. Creativity is essential
What’s the point of advertising? Read More »
I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre. You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)? Absolutely beautiful. But I’ve been to Zaxby’s. I’ve also been to Red Lobster. And
The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.” Read More »
In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury hotel stays for travelers around the world. It’s common to overlook B2B entities…the ones marketing to other businesses. Fact is, digital marketing is just as
Why Digital Marketing is Essential in the B2B World Read More »
Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on
4 Ways to Take Your Email Marketing to the Next Level Read More »
Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways
5 Ways to Improve Your B2B Social Media Marketing Strategy Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
