Billboards have gone to the dogs

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Think back to your school days. Remember learning about that Pavlov guy? Well, a German dog food brand, GranataPet is trying out Pavlov’s experiment in reverse…on humans!
GranataPet launched an interactive billboard campaign conditioning dog owners to check in at a billboard on Foursquare. Once checked in, the billboard dispensed a sample of the dog food for pooches to enjoy. The dog gets a treat while the owner sees how much the dog is enjoying the new food.
The result? The campaign generated hundreds of new customers for GranataPet dog food and increased the brand’s viral presence because of Facebook users posting their Foursquare check ins to their Facebook profile. Did I mention this was all done on small budget?

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.