Last night, at the Final Cut Pro User Group Supermeet in Las Vegas, Apple unveiled the next generation of Final Cut Pro, software they say that was rebuilt from the ground up. No mention was made of the other applications in the Final Cut Pro suite, namely the audio workstation Soundtrack Pro, the effects […]
FCP X is iMovie Pro? Read More »
As many of you may remember, last November The Beatles announced their music would be available for download on iTunes. Hooray, right? No! Forget The Beatles! Where’s Garth? As many of my fellow co-workers know, I am an avid Garth Brooks fan. A few months ago I decided to upgrade my worn out “Double
Forget the Beatles, Where’s Garth? Read More »
My first couple of weeks here at CurrentMarketing have shown me that the company’s emphasis on culture is not simply a marketing facade or a superficial gimmick. I like to at least flatter myself with the notion that I have a pretty good bovine manure detector and the welcome I have received from everyone here
New Geek: Jason 1.0 Read More »
To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign
Hit me baby, one more time…With correct information, that is Read More »
A popular brand wants to take out the trash talk between girls. Secret® Deodorant is trying to help undo the face-to-face mean, text-to-text mean, e-mail-to-e-mail mean — any kind of mean to which every generation of girls seems to subject each other. Secret is here to undo the mean by promoting random acts of kindness.
Taking the stink out of girl on girl hate Read More »
Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy. This cute little stone house on a corner lot had been for sale since I last did any reasonable road biking. Well, it finally sold and the young couple…Janie is a teacher and
Of Horticulture and Economics Read More »
Music in advertising is a topic I’ve written about before on InsideCM. It’s a given that the right track can make or break an ad and in this, the day of peer-to-peer file sharing, ad revenues are a vital source of income and exposure to artists and music labels alike. Previously, if you asked
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
