Of Horticulture and Economics

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Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy.
This cute little stone house on a corner lot had been for sale since I last did any reasonable road biking.  Well, it finally sold and the young couple…Janie is a teacher and Stuart is in sales…were sitting on their front porch watching the sprinkler watering the patch of grass in their postage-stamp from yard.
They were so very proud of their work.  I could tell.
I yelled, as I rode by at my blistering 12.7 mph pace, “It’s gonna grow, I PROMISE!”
They smiled as they looked up from their admiring stares, “we know!  It just takes time!”
You could tell how hard they’d been working on that front yard.  The soil had been turned, seeds planted and straw distributed to protect the seeds and hold in the moisture.  The heavy lifting complete, they water it daily and expect the green to start rolling in.
Janie and Stuart saw a need – a place to call their own – and an opportunity to fill that need – great interest rates and a buyer’s market. They devised a plan for growing their “business” of grass, worked the plan, maintained the growth and expect good things to happen.
We, here at CurrentMarketing, just like our clients and prospective clients, devise plans to fill needs for our consumers.  We make those plans, work those plans and maintain those plans to grow our businesses.  And it’s incredibly rewarding when that green comes rolling in!
You may have read in this blog how blessed we say we are, here at Current, to have enjoyed incredible growth in the past two and a half years.  Since 2008, we’ve gone from 20 employees to over 35.  And our clients have enjoyed their own growth (just ask one of our client service people and they can give you some specifics).  Plus, as we’ve grown, we’ve expanded our capabilities on behalf of our clients…doubling our video editing capacity, gaining access to deeper and broader research sources and, coming this spring a video/still photography studio…right off our courtyard.
Seeds planned, planted and cared for.
So what are you doing to help the economy?  Need some help tending those seeds?  Or where to plant them.  Ask us, we can help.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.