To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign or product launch fires on all cylinders the day that it is released to the public.
Interestingly enough, a huge national campaign rolled out last week, which unfortunately didn’t make sure all of the proper pieces were bolted in place before the PR and media wheels began to turn.
On March 29th, Britney Spears (huge fan here, by the way!) released her seventh studio album. After several PR stunts in Vegas and a ton of press, Britney announced her summer tour live on Good Morning America. The announcement mentioned that Enrique Iglesias would co-headline the event and the follow up media attention told fans they could purchase tickets beginning on April 9th.
Good stuff, right?
Within hours, Enrique’s camp confirmed he would not be participating in the tour and Ticketmaster had no information about the concert available. In addition, several dates that are listed on Britney’s website conflict with other acts that were already booked at the same venue and on the same date. What’s a fan to do?!
This whole “toxic” situation is still playing out. I’m sure the tour will be amazing and I hope to be in attendance at at least one show. Knowing on the backside, all of the months of planning that goes into making a major press announcement or rolling out a new campaign, it’s hard to image how so many major details can be left unaccounted for. I think it’s time that Britney found someone new to handle her marketing and press. Come on, Brit, what do you say?