OK, so I’ll admit to not being among the most connected or techhie members of the Boomer Generation. While I’m more technically adept than the Millennials in my home, I can’t keep up with the X-ers and Millennials here in my office. But that doesn’t keep me from trying. I have my iPad now and am incorporating that into my work and home life.
But I found myself on Tuesday being way too reliant on the technology at my fingertips rather than using my God-given senses. My transmission was stuck in 3rd gear (which I later learned was a fail safe designed to prevent me from doing further damage to my Jeep) and my mechanic recommended I take it to Mr. Transmission. So, on my way to work on Tuesday morning, while sitting at a red light, I pulled out my iPhone and pulled up the mapping application to find the nearest Mr. Transmission and get a phone number.
Imagine my surprise when I this return on my search:
Yes, just to my left, at an intersection I travel at least twice a day, there was Mr. Transmission. If I’d only be paying attention all these years, I would have known where it was without my tech gadgets!
My Moral? Use your senses first, technology second.
Oh, and if you need transmission work, go see Jimmy Stewart at Mr. Transmission!
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the