I have a slight obsession with Pinterest. I love finding new ideas, crafts, recipes…you name it. I pin things that I either want or want to try. I pin DIY, things I want to cook…well, don’t we all?
One thing I don’t pin is ads. Why on earth would I pin an ad for something? To me, that is not why people engage with Pinterest. Well, Gucci thinks that people will pin their ads.
Yep, on their recent banner ads there is a small “pin it” button at the bottom of the ad. So, what’s the strategy here? To be the first brand that gets Pinterest users to pin their ad? To become stickier with Pinterest users?
In my humble opinion, it’s just not going to happen. It stinks of Gucci being out of touch with the social craze Pinterest has become.
Am I crazy? Would you pin an ad?
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But