Dear Gucci, Pinning's not for everyone.

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I have a slight obsession with Pinterest.  I love finding new ideas, crafts, recipes…you name it.  I pin things that I either want or want to try. I pin DIY, things I want to cook…well, don’t we all?
One thing I don’t pin is ads.  Why on earth would I pin an ad for something?  To me, that is not why people engage with Pinterest.  Well, Gucci thinks that people will pin their ads.
Yep, on their recent banner ads there is a small “pin it” button at the bottom of the ad.  So, what’s the strategy here? To be the first brand that gets Pinterest users to pin their ad? To become stickier with Pinterest users?
In my humble opinion, it’s just not going to happen. It stinks of Gucci being out of touch with the social craze Pinterest has become.
Am I crazy?  Would you pin an ad?

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.