As CurrentMarketing’s resident athlete (in fact she’s currently training for the Arizona Marathon), Lindsay never fails to acquire the latest pieces of Olympic-grade training gear. Case-in-point: this bright red vest she has on, which isn’t a sweater at all. Rather, it’s the just-released prototype “Reindeer” runner’s exoskeleton by Menschner Athletics of Helsinki. The brilliant crimson “wool” is actually a weave of tightly bundled filaments designed to maintain optimum body temperature and respiration for the length of a 26-mile run. The ultra-thin hunter green scrim cuts wind resistance to near-zero, and the matching earrings…well, they just look good.Because let’s face it, there’s winning, and then there’s winning in style, am I right?
Good luck in January, Lindsay!

Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
